Moving Out of Stores and Into E-Commerce – Plus Size Fashion Industry Hit Hard by Recession

Much to the dismay of many plus size fashionistas, many major retailers in the United States are either eliminating clothing lines that cater to women larger than size 12 or packing up their inventory and offering these fashions exclusively online. Whereas many industries have taken a hard hit to the profit margin, plus sized women’s fashion sales have been hit especially hard. While sales of women’s fashion sizes 0 to 10 has reportedly dropped by 2 percent, fashion industry experts are speculating that plus size fashion sales have dropped almost 4 times as much!

What does this mean to the average plus size consumer? Less availability of contemporary fashions that fit the average woman’s body. Recent figures are estimating that approximately 56 percent of American women wear a size 14 or larger. These women make up the basis of the plus size fashion demographic, having needs for fashion that is stylish, contemporary, and flatters larger figures.

However, plus size women need not feel transported back in time to the Dark Ages of Plus Size Fashion where clothing lines primarily featured Plain Jane, frumpy fashions when marketed to women with fuller figures. Although full figured fashion lines may not be as prominently displayed in malls or department stores, fashion forward offerings are still largely available online. Within the past ten years or so, the plus size fashion industry has blossomed to represent a wide range of styles from youthful contemporary to sophisticated classy to the farther extreme of punk-themed clothes especially outfitted to larger figures.

For plus sized women, your next one-of-a-kind fashion forward find is located closer than you may think — right at the other end of your Internet connection.